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Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over...
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How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending...
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Stop Negative Public Relations Before It Happens
Heard the latest example of a company receiving negative public relations via the web and social media? Alaska Airlines apparently gave a paying customer’s ticket away to someone on standby because...
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Storytelling for Brand Loyalty
Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional...
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An Important Driver of Business Success – Follow-through
How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and...
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10 Traits of Highly Effective Blogs
This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina, where she writes about blogging your way to success. Be sure to check out all the other stops along the...
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How P&G Designed Success with the Old Spice Guy Campaign
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that...
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Review: Shoeboxed.com – Get Organized
With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will...
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Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page...
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History of Social Media [infographic]
You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. (click...
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2 Examples of Great B2B Engagement on Facebook
As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing...
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Earth Day 2012 – Future of Engagement
Earth Day is celebrated every year in April as a way to spread awareness about the growing plight of the environment and encourage people and governments to care for it better. As a result, many...
View ArticleChris Brogan Interview – Video creation for business – Future of Publishing
Customers do not listen to sales pitches from people they don’t know like they used to. That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or...
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How to monitor social media for business
Social Media to Sales (Photo credit: sazbean)“Social media doesn’t work! I reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it...
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6 Ways to Use Embedded Tweets to Help Your Business
Image via CrunchBaseAre you looking for creative ways to embed tweets on your website?Do you want to show off your customer’s kind words about your business?Since Twitter allows the ability to embed...
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4 Simple Things Business Owners Forget When Pitching to Clients
To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do.It’s not as easy as writing it...
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How Companies Use Content Marketing to Generate New Leads
Traveling Salesman (Photo credit: John Fraissinet)What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. According to CMSWire, while many of the...
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Relationships are Key to B2B Online Marketing in 2014
over coffee (Photo credit: lanuiop)B2B marketing, whether online or off, is all about relationships. With longer sales cycles, and often, larger purchase amounts, it’s the relationship that a customer...
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The Untapped Opportunities for B2B eCommerce
W.W. Grainger branch 2915 Boardwalk Ann Arbor Michigan 48104-6765 (Photo credit: Wikipedia)The viability of consumer eCommerce is a no-brainer. What’s often forgotten is B2B (business to business)...
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Leveraging Social Networking for B2B Lead Generation
Banking District (Photo credit: bsterling)Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C). The products and services...
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