Clik here to view.
Networking on Steroids
Pretty much anyone will agree that networking is important, whether or not you’re in business for yourself. Most of us will put networking events on our calendars and make an effort to attend, at...
View ArticleClik here to view.
6 Consequences of NOT Using Social Media
I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people...
View ArticleClik here to view.
Build a Social Network and Do Amazing Things
So let’s say that you’ve put the time and effort into building a social network online and off. Other than knowing more people, and possibly getting a bit more business, can you do any amazing things...
View ArticleClik here to view.
Girls in Tech Detroit
Tech Girls unite! Metro Detroit women who work in any tech-related industry now have a local organization tailored specifically to them. I’m excited to be a part of Girls in Tech (GIT) Detroit, a...
View ArticleClik here to view.
Review: Real-time Social Media Monitoring with Social Mention
Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems...
View ArticleClik here to view.
Social Media for Search Engine Optimization
If you mention the word “SEO” to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to...
View ArticleClik here to view.
Understanding the Value of Your Customers
Most business owners know the average purchase amount they get from their customers (amount of sales divided by the number of purchases), but few bother to understand how much value customers give over...
View ArticleClik here to view.
How Much Does Each New Customer Cost?
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending...
View ArticleClik here to view.
Stop Negative Public Relations Before It Happens
Heard the latest example of a company receiving negative public relations via the web and social media? Alaska Airlines apparently gave a paying customer’s ticket away to someone on standby because...
View ArticleClik here to view.
Storytelling for Brand Loyalty
Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. Nike. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional...
View ArticleClik here to view.
An Important Driver of Business Success – Follow-through
How many projects are you juggling at once? What percentage do you typically complete? How long is your to-do list? When you decide something is important for your business, do you follow-through and...
View ArticleClik here to view.
10 Traits of Highly Effective Blogs
This post is a stop along Tanya Peterson’s Blog Tour 2010. Tanya is the blogger behind Blogelina, where she writes about blogging your way to success. Be sure to check out all the other stops along the...
View ArticleClik here to view.
How P&G Designed Success with the Old Spice Guy Campaign
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that...
View ArticleClik here to view.
Review: Shoeboxed.com – Get Organized
With Shoeboxed.com (affiliate link), businesses can organize paper documents like business cards, receipts and bills. Just mail in your documents in a special pre-paid envelope and Shoeboxed will...
View ArticleClik here to view.
Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like:The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page...
View ArticleClik here to view.
History of Social Media [infographic]
You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. (click...
View ArticleClik here to view.
2 Examples of Great B2B Engagement on Facebook
As I said yesterday, social media is NOT one size fits all, especially sites like Facebook, which can be very difficult to get engagement from people more interested in chatting with friends or playing...
View ArticleClik here to view.
Earth Day 2012 – Future of Engagement
Earth Day is celebrated every year in April as a way to spread awareness about the growing plight of the environment and encourage people and governments to care for it better. As a result, many...
View ArticleChris Brogan Interview – Video creation for business – Future of Publishing
Customers do not listen to sales pitches from people they don’t know like they used to. That’s why it’s more important than ever to use trust agents, people who are seen as experts in the field or...
View ArticleClik here to view.
How to monitor social media for business
Social Media to Sales (Photo credit: sazbean)“Social media doesn’t work! I reposted my blog post and nobody is responding. People like my Facebook page but none of them buy anything from it! But it...
View Article
